Industries > Fresh Foods > Produce | GS1 US


Providing solutions for effective traceability

As produce is distributed far and wide from its origins to the supermarket, GS1 Standards are enhancing food safety and product traceability. To promote broader standards adoption, companies doing business in the produce industry are encouraged to join the following initiatives and adopt the following GS1 Standards:

Produce Traceability Initiative (PTI)

The most wide-reaching industry initiative in the produce sector, PTI promotes the adoption and implementation of GS1 Standards. PTI is a voluntary, industry-wide effort designed to help the industry achieve supply chain-wide adoption of electronic traceability for every case of produce.  For more information, visit

GS1 DataBar™

The GS1 DataBar is a point-of-sale barcode that enables tagging of small, hard-to-mark consumer goods like fresh foods and loose produce. In a much smaller space, the GS1 DataBar carries the same information as the standard U.P.C. barcode.

Global Data Synchronization Network™ (GDSN®)

The Global Data Synchronization Network makes it easy for trading partners in the supply chain to share information seamlessly, even when they subscribe to different GS1 GDSN-certified data pools. To view a full list of GS1-certified data pools, click here.

Learn more

The following GS1 US programs, educational materials, and events help companies in the produce sector learn more and implement GS1 Standards:

Visit our Tools and Resources page for more documents and guidance.