Products, Meet Customers

GS1 Standards Enabler Greater Inventory Visibility to Drive Sales

It’s more important than ever to have the right product, in the right location, at the right time—and to implement new technology the right way. GS1 US makes it possible. Today’s tech-savvy consumer doesn’t distinguish between online and brick-and-mortar shopping; she values the seamless “always-on, always-open” shopping experience. Streamlining her digital path-to-purchase and delivering a smooth experience is no longer optional. Retailers and brands are looking for new ways to help them forecast trends more accurately, collaborate with global trading partners more efficiently, and improve inventory management. As omni-channel increasingly defines the future of retail, businesses are finding they must adopt new standards and technologies or risk losing sales, their stores, and their customers. EPC-enabled RFID helps deliver the seamless shopping experience by taking item identification a step further—connecting the digital and physical worlds that consumers continue to straddle in their browsing and purchasing experiences. Further, without EPC-enabled RFID, a retailer may be able to sell an item online but may be unable to find the item and fulfill the order. RFID enables better “last item” visibility and the opportunity to sell that item at the best possible margin.

See How GS1 Standards Play a Key Role in Reducing Counterfeit Goods