Sell More Products by Selling Confidence

GS1 Standards Play a Key Role in Reducing Counterfeit Goods

Counterfeiting is a growing problem worldwide. As products arrive at international borders, Customs officers are confronted with how to best detect and seize counterfeit products and how to facilitate the clearance of genuine ones. As counterfeiters become more and more sophisticated, so must our methods of detection in order to prevent these products from entering households. Further, if your customers can’t distinguish between your branded products and counterfeit knock-offs, they may lose trust or hold off making a purchase or an even worse scenario, they may spend money buying fake products they believe are yours. GS1 Standards.

  • Enable product traceability and availability, supply chain efficiency, and inventory accuracy
  • Support anti-counterfeit strategies – leveraging the power of standards, GS1 US can help businesses verify product authenticity

The GS1 EPC "Gen2" air interface protocol, first published by EPCglobal in 2004, is globally recognized as the foundation for retail RFID deployments. It has become the standard for UHF (Ultra High Frequency) implementations across multiple sectors, allowing for usage in the global marketplace, interoperability between product manufacturers, improved read speeds, and enhanced security and privacy features. In 2013, Gen2v2 further clarified the capabilities of EPC-enabled RFID to include the addition of security functionality, anti-counterfeiting capabilities, Electronic Article Surveillance (EAS) functionality, and privacy settings for consumers.

Today, EPC-enabled RFID tags are applied to physical products (those sold in stores or online). These Gen2v2 tags carry data that can be used to track and validate product authenticity in real-time. As a result, retailers and marketplaces, can trace source materials back to their point of origin, thereby increasing their ability to audit/validate receipt of goods and make accurate, verified product information available to their e-commerce application—accessed by consumers. This combination of accurate product identification information, real-time inventory visibility, and trusted product data provides consumers with the visibility and confidence they need to make their purchase decision.

See How GS1 US Standards Turn Big Data into Smarter Analytics